This identity system was created as part of a university project in which we were required to concept, create, and visualize a company along with a visual identity that would represent it. My concept is titled Bintaku, which is a fusion of the Japanese words for vintage (binteji) and luxury (zeitaku).
. The brand works to meld together traditional Japanese watchmaking with the smart tech of today, forming a melding of old and new. To embody this, I created a logomark that embraces two dimensional, minimal design while simultaneous working to in itself form a word in traditional kanji: 'time.'
