Faulkner University

The Challenge

Faulkner University teamed up with our team at Baker Street Digital Media to amp up their online presence, get more students to apply, and bring more people to their website. Baker Street took the lead in crafting a comprehensive digital marketing plan that involved Hulu video ads and Google Search Ads.‍

What I Did

Hulu Video Ads: I used Waymark to made captivating videos which I helped place on Hulu to reach a broader audience. These videos showcased the university's programs, campus life, and unique features to get potential students interested.

Google Search & Display Ads: With a keen eye on keywords related to higher education and Faulkner University's programs, I designed Google Search & Display Ads that would show up prominently in relevant search results. This way, they caught the attention of people actively looking for educational opportunities.

Facebook Remarketing Ads: I also helped to put out remarketing ads to re-engage with users who had previously checked out Faulkner University's website or online content. This kept the university on their radar, encouraging them to come back and maybe apply.

Optimized Landing Pages: I ensured that the pages users landed on were geared towards getting them to apply and that there were clear calls to action, attractive visuals, and persuasive content to guide users through the application process smoothly.

Data Crunching and Tweaking: I kept a close watch on how well the campaign was doing, looked at the data regularly to spot trends and figure out where things could be improved, tweaked their targeting, ad designs, and strategies based on what I learned.

Conversion Impact:

The campaign scored big with a significant increase in application clicks. It brought in more potential students for Faulkner University through various sources leading to a 110.68% increase in conversions on their website.

In Conclusion:

The partnership between Faulkner University and Baker Street Digital Media was a roaring success. The campaign not only boosted Faulkner University's online presence, but also brought in more applicants and increased engagement on their website.